Starting from China! Changan Mazda's new direction

Changan Mazda's global layout has ushered in a critical juncture.

During the 2026 Beijing Auto Show, Changan Mazda announced that its EZ-6 overseas version of MAZDA6e has been successfully launched in more than 20 countries and regions such as Europe and Australia. In just two months after its launch on the European market, it has received more than 7000 orders, becoming a benchmark case for China's intelligent joint venture new energy going out to sea. As Mazda's global new energy vehicle export center, the new energy products rolled off the Nanjing factory are exported to many places around the world such as Europe, Australia, and Southeast Asia, and its large-scale export capabilities continue to be consolidated.

Against the background of the accelerating globalization of China's new energy automobile industry and strong momentum of independent brands going abroad, how joint venture brands break traditional shackles and explore suitable sailing paths has become a topic of great concern to the industry. Starting from China and taking globalization as its new direction, Changan Mazda is focusing on the two global models, EZ-6 and EZ-60, and relying on China's intellectual manufacturing foundation, adhering to global unified standards, and building a systematic sea-going capability to embark on a unique and practical path to globalization.

Lock in global tracks and be a pioneer in joint ventures in new energy

China's new energy vehicle export has entered a period of rapid growth, and independent brands quickly seize global market share by virtue of complete industrial chain, cost advantage and flexible iteration ability. In contrast, most joint venture brands are restricted by traditional fuel vehicle operating thinking, regional product planning, and global organizational structure. The globalization process of new energy is obviously lagging behind. They have long been mired in the development dilemma of "emphasizing local and neglecting overseas" and have not yet formed a stable and sustainable overseas product export and market operation system. Under such an industry structure, Changan Mazda took the lead in breaking the situation. With a clear global strategy, solid product implementation, and sound system support, Changan Mazda has become a well-deserved pioneer in the joint venture new energy field.

Supporting this leading position is Changan Mazda's accurate judgment of global industrial trends and concentrated investment in strategic resources. The Nanjing factory is given dual core positioning. It is not only Mazda's global new energy vehicle export center, but also its only overseas new energy research and development center. It shoulders the strategic mission of delivering China's intelligent new energy vehicles to mature markets around the world. Relying on this core hub, Changan Mazda has built an integrated closed loop of "R & D, manufacturing and export" to lay a solid foundation for global layout. MAZDA6e, which went to sea in advance, successfully opened up mature automobile markets such as Europe and Australia with its mature product power and precise market adaptation. The order data delivered in batches intuitively confirmed the global recognition of China's intelligent joint venture new energy, and accumulated valuable experience and brand reputation for subsequent models going abroad.

With the success of MAZDA6e overseas, Changan Mazda's second global strategic model, the EZ-60, is also steadily advancing global implementation. In order to meet the needs of diverse global markets, the EZ-60 has carried out multiple rounds of field road tests in the European Union, Australia, Indonesia, Thailand and other places, completing full-scenario adaptability verification based on the climate, road conditions, charging ecology and user habits of different regions, comprehensively polishing the global adaptability of the product and making sufficient preparations for the official launch of the global market.

Changan Mazda's outstanding performance in the domestic market of China also provides solid confidence for the global layout of products. Since its launch, the EZ-60 has won the joint venture new energy mid-sized SUV sales champion for six consecutive months, helping Changan Mazda account for more than 47% of new energy sales in the first quarter of 2026. It is far ahead in the joint venture camp, demonstrating its hard-core strength and brand appeal. Local leadership and global expansion form a virtuous cycle of two-way empowerment, allowing Changan Mazda to firmly occupy a first-mover advantage in the joint venture new energy globalization track.

From local deep cultivation to global layout, Changan Mazda has broken the industry's inherent perception with a pioneer attitude, proving that joint venture new energy cannot only stick to the local market. This breakthrough not only paves the way for its own globalization, but also lights up a beacon for progress and opens up a realistic path that can be implemented and extended for the entire joint venture camp's exploration at sea.

Adhere to global homogeneity and build a solid foundation for China's intellectual construction

The core competitiveness of global layout stems from product quality, and quality consistency among different markets is the key to winning the trust of global users. For a long time, pain points such as "differences in Chinese and foreign versions" and "regional distribution reduction" have not only weakened user trust, but also restricted the global development of enterprises. Changan Mazda has a deep understanding of this contradiction, abandons the traditional model of regional differentiated development and supply by version, and builds a core system of "China R & D, global sales, and unified quality". It uses the same production line, same quality control standards, and same supply chain configuration to achieve indiscriminately delivery of domestic and overseas models, and builds a solid quality foundation with global homogeneity.

As the core product of the globalization strategy, the EZ-60 has anchored the world's highest quality standards since the beginning of research and development, making it safe, reliable and durable throughout the entire cycle. In terms of safety, the car takes C-NCAP and E-NCAP Central Europe Double and Five-Star as the development goals, benchmarking against the top safety rating of North America IIHS. The body is made of 86.5% high-strength steel to create a 7-horizontal and 5-vertical cage structure. The entire system comes standard with 9 safety airbags (including the front central airbag); the battery is equipped with an 8-layer protection system, meeting the most stringent battery safety national standard in 2026 in advance. The AI algorithm monitors in real time 24 hours, and the thermal runaway warning accuracy rate exceeds 99.9%. In order to extremely verify safety performance, the EZ-60 has also completed collision, rolling, and water-immersion chain limit tests at C Inspection, using actual combat in extreme scenarios to hone the safety bottom line and provide indiscriminate protection to users around the world.

On the basis of unified safety and quality, the EZ-60's intelligence and driving control also adhere to the same global origin and consistent standards. At the driving control level, engineers from China, Japan and Germany jointly adjusted the chassis and equipped with a continuous variable damping suspension to balance vibration filtering comfort and handling stability, relieve the dizziness of long-distance driving and adapt to global family travel scenarios. At the intelligent level, it is equipped with the first-ever 4 nanometer MT8676 vehicle-scale chip of the same class, equipped with a 26.45-inch 5K central control large screen and a standard 50-inch AR-HUD. The sensing hardware covers 5 exterior cameras, 12 ultrasonic radars, and 5 millimeter-wave radar comes standard with automatic parking and tracking and reversing functions, and the intelligent experience is unified globally. At the design level, the car has won 7 top international design awards. The soul nine air duct shape takes into account aesthetics and aerodynamics, and the wind resistance is optimized to 60.8 counts, which not only improves battery life but also reduces wind noise, meeting the needs of global users.

The implementation of R & D standards is inseparable from the support of manufacturing and supply chains. The Nanjing factory strictly implements Mazda's global unified quality control process, and uniformly purchases and standardizes core parts around the world to ensure that export and domestic models are completely consistent in terms of materials, processes and configurations, truly achieving global homogeneity and global sharing. This commitment to quality is a systematic project that runs through the entire chain, and it is also Changan Mazda's solemn commitment to users around the world.

Global homogeneity is the basis for China's intelligent manufacturing industry to go global, and it is also the core cornerstone of Changan Mazda's globalization. It polishes its products with strict standards, allowing China's intelligent manufacturing to resonate with global standards. It not only polishes the golden brand of China's intelligent manufacturing, but also sets a benchmark for the global quality construction of joint venture new energy.

Innovate the path to sea and lead the direction of joint venture transformation

At present, competition in the global new energy market is fierce. Self-owned brands are expanding rapidly based on cost performance, and luxury brands rely on brand premiums to stabilize high-end. The joint venture new energy camp is at a critical juncture of "pressure from top to bottom". How to find the right positioning and achieve a breakthrough has become the core topic of the entire joint venture camp. Based on the global practice of EZ-6 and EZ-60, Changan Mazda has broken out of the shackles of traditional thinking and explored a set of sea-going models that suit itself and meet global needs in terms of product planning, base positioning, value shaping, and system construction. Provide valuable reference for the transformation of joint ventures and new energy.

Products are the core carrier for going to sea. Changan Mazda abandons the short-sighted idea of some brands developing models specially supplied in a single market, establishes a global vision from the product definition stage, with "one vehicle adapting to multiple markets" as its core, and faces global regulations, climate, road conditions and Users are accustomed to design and development, complete adaptive optimization through multi-country road testing, effectively dilute R & D and manufacturing costs, improve global operating efficiency, and lay a solid product foundation for the globalization of joint venture brands.

Relying on China's industrial advantages to build a global industrial hub is the core innovation of Chang 'an Mazda's sea-going model. China has the world's most complete new energy industry chain, efficient intelligent manufacturing system and active intelligent networked ecosystem, and has become the core source of the global new energy industry. Chang 'an Mazda keenly grasps this trend and upgrades its Nanjing factory to a global industrial hub integrating R & D, manufacturing, and export. It deeply integrates the advantages of China's supply chain and intelligent technology, and grafts Mazda's global brand accumulation and quality control experience to form a complete closed loop of "China R & D, China Manufacturing, and Global Sales" to achieve a "1+ 12" synergy effect, providing a replicable success example for joint venture brands to revitalize global resources.

In the market competition, Changan Mazda avoids a frontal price war with its own brands, focuses on the core advantages of the joint venture brand, takes global unified quality, extreme safety, integrated control of people and personnel, and top-level design as its core selling points, and accurately cuts into the core needs of users in mature markets around the world., build differentiated value advantages and highlight the value heritage of joint venture new energy.

Changan Mazda deeply realizes that globalization is by no means a single product export, but a systematic engineering covering R & D, manufacturing, channels, and services. Systematic collaboration is the guarantee for long-term development. To this end, it vigorously promotes the efficient coordination of focusing on electrification transformation, local operations and global expansion, supports overseas market investment with local stable performance, and feeds back local product upgrades with global unified standards, forming a virtuous cycle of internal and external linkage; at the same time, optimizes the organizational structure, Improve the overseas service system to ensure the steady and long-term implementation of the globalization strategy.

Chang 'an Mazda's overseas practice has created a new overseas path for the joint venture: driven by China's R & D and manufacturing capabilities, and supported by global brand channels and quality standards, the integration of the two will achieve reverse output to mature markets. This model is different from the path of independent brands building overseas systems from scratch, and it is also different from the past positioning of joint venture brands that only undertook localized production. It just proves that the joint venture has the ability to switch its identity from "producing for the local market" to "defining products for the global market" based on the large accumulation of China's new energy industry chain. For joint venture brands that are exploring the direction of new energy transformation, this path will rewrite their role positioning in the new energy era.

Source: China Automobile News

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