Belarusians are crazy about "overseas shopping" used cars: individuals imported 38,000 vehicles, and SUVs became the protagonist

In the first four months of 2026, 38,000 passenger cars were imported and licensed by Belarusian residents from overseas, while the total number of new cars and vehicles sold by official dealers and other legal persons in the domestic market during the same period was only about 20,000.

According to the latest statistics from the "BAA-Consult" under the Belarusian Automobile Association, in the first four months of 2026, Belarusian residents imported and licensed 38,000 passenger cars from overseas, while official dealers and other legal persons sold in the domestic market during the same period. The total number of new cars and vehicles is only about 20,000. Data shows that the current dominant force in the Belarusian automobile market has become increasingly biased towards overseas used cars imported through personal channels.

SUVs significantly outperform traditional cars

Judging from the import structure, the preferences of Belarusian consumers are already very clear: SUVs and crossovers are becoming the absolute mainstream.

Statistics show that the average age of imported vehicles by individuals is about 6 years, while the import volume of SUVs and off-road vehicles is about twice that of traditional sedans, hatchbacks and station wagons.

In market segments:

SUV-C (compact SUV) accounted for 28%

SUV-D (medium SUV) accounted for 17%

Class C traditional cars account for 12%

This means that Belarusian consumers currently value space, accessibility and family practicality more than "cars" in the traditional sense.

U.S. SUVs are the most popular, but there is still stable demand for French cars

In terms of models, the most popular is the American crossover SUV:

Chevrolet Equinox: About 2400 vehicles, ranking first;

GMC Terrain: approximately 1000 vehicles;

Peugeot 5008: About 1000 vehicles.

In the field of traditional sedans, the Renault Megane is the most popular model, with approximately 840 imported vehicles in the first four months.

It can be seen from this list that Belarusian buyers are not just pursuing low prices, but tend to choose mature models with large ownership, sufficient space, and relatively controllable subsequent use costs. In particular, SUVs from North American origin are significantly more accepted locally.

Color preference is very "conservative"

In terms of color selection, the Belarusian market still prefers classic color systems, with gray accounting for 33%, black accounting for 26%, and white accounting for 19%.

The three colors together account for nearly 80% of total imports. For China's used car exporters, such details are actually very important-some special colors that are not easy to sell in China may not have a market in Belarus, and classic colors are easier to sell quickly.

BAA-Consult also previously mentioned that in 2026, the number of vehicles over 5 years old imported by individuals in Belarus will increase by 20% year-on-year. Combined with the model structure data this time, the core demand in the Belarusian market is not "quasi-new luxury cars", but second-hand SUVs and family models with moderate age, practical space, and reasonable prices.

written in the end

The most obvious change in the Belarusian market now is that individual buyers are becoming the main import force, while SUVs have become the most stable demand direction. For China's second-hand car exporters, this means that the selection logic should be closer to the real local use scenarios: about 6 years old, mainstream SUVs, classic colors, mature brands, will be easier to run than unpopular high-end models. This market does not pursue "up-to-date", but more about "ease of use, durability and affordability."

Source: Guangdong Good Car

[Disclaimer] The content of this website (including pictures and texts) originates from the Internet, and the copyright belongs to the original author. Respect the rights and interests of originality, and select content is only used for information sharing. If copyright disputes are involved, please contact us to handle them promptly